This project was born from the desire to translate the essence of a city, its history, its architecture, and the charisma of its people into a brand identity that pays tribute to tradition without sacrificing innovation.

Caffè Rosso embodies the soul of Bologna: a sensorial experience that fuses the classic with the contemporary, inviting you to rediscover the Italian café as a space for encounter, inspiration, and enjoyment..

Inspired by Italy's deep coffee tradition, Caffè Rosso represents a contemporary reinterpretation of the classic Italian café.

Bologna, nicknamed "The Red City" for its iconic brick buildings and terracotta roofs, is distinguished by its preserved authentic Italian gastronomy and coffee scene.