The identity design for Juicy Yoga emerges from a deep reflection on the harmony between the human body, conscious movement, and nature.

The organic shapes of the custom logo evoke the fluidity of the body in motion, inspired by the grace and well-being that emanate from yoga postures and stretches. Each stroke suggests expansion, breath, and presence.

The graphic symbol delicately merges the image of a blooming flower—a symbol of vitality, growth, and connection to the earth with stylized silhouettes of yoga postures, establishing a visual link between inner blossoming and physical practice.

The color palette has been carefully selected to convey a sense of freshness and serenity, balanced by warm nuances that invite closeness, self-care, and community.